The Best of New York
The Best of New York is a community-driven campaign that imagines what New York City could be with proper resources. It makes activism easy and accessible through printed posters and pre-addressed postcards.
Campaign
Creative Lead: Melody Yung

By creating pre-addressed and stamped postcards with guiding questions, people can simply write what they feel (in Spanish too!) and chuck it in the mailbox. No hassle needed. This takes away much of the logistical thinking that prevents people from engaging with local politics. Furthermore, the posters themselves can be easily printed and wheatpasted, while the stickers are designed to be recognizable even while stuck on a stoplight pole. A grassroots campaign with a cohesive visual identity reminds people that their beliefs can have form, and with form, comes change.





