Nara wants to "make the creator economy the creator’s economy." It's a powerful statement; they want to change the entire system. Their branding needs to preserve that energy and push it to its limit. Using a variety of micro-patterns, gradients, and custom icons, we created a system that could be easily translated across marketing and product. The final identity allows the technology-oriented Nara brand to shine through without alienating their social media focused consumer base.

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