Garde
Garde, originally named ‘Munch Insights,’ had shifted away from their gamified loyalty system and transitioned to reporting and analytics. As a result, they were looking to move towards branding that felt modern and up-to-date. They described ‘Garde’ as a premium software made for independent restaurants.
Branding
Creative Lead: Melody Yung
The custom type uses sharp ninety-degree angles and perfect rounds to give the logomark a technical and scientific feeling, not straying too far from their company’s software foundations. However, since the target audience is restaurant owners, we avoided typical signifiers of technology—clean whites, monotype, and a cool-to-the-touch feeling.
The resulting design lives somewhere in-between: sleek enough to be tech, different enough to represent culture.
